Jack Dangermond, founder of the 45-year-old mapping software company Esri, thinks every businessperson needs more geospatial awareness.

In Jack Dangermond’s world, an interactive map is worth 100 charts.

He’s biased, of course. The privately-held geographic information systems (GIS) company that Dangermond founded 45 years ago with his wife—Esri, or Environmental Systems Research Institute if you want to be formal about it—happens to be the market leader in this particular software category. Its technology is used by more than 350,000 organizations worldwide, including more than two-thirds of the Fortune 500.

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